GQ magazine reports that Hov's fashion company, Rocawear, now owns the exclusive license to manufacture and distribute the exclusive clothing line. Billionaire Boys Club, or BBC, is a luxury clothing line established by Neptune's front man Pharrell and Nigro, the founder of BAPE. They are known for their wildly popular tee shirts and fitted caps, and the brand is a favorite of the young, rich, and powerful. It is rumored that Jay and Pharrell will work together on this project to continue bringing high end fashion to the masses at high end prices. Jay tweeted "Partnering with @4real4rell on BBC, follow him..." on August 3rd. With the support of clothing giant Rocawear, BBC will have the backing that most urban fashion companies lack and will look to expand its already prevalent empire in the upcoming months. Check back for more on the groundbreaking deal. The deal was finalized just days beofre Watch the Throne, a joint album featuring both Jay and Kanye West, is to be released. Check out their single, O.T.I.S here.
Hopefully they aren't just frontin'.
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